Demand for Kate Moss campaign wanes

According to the Daily Mail, Kate Moss will be seen in 8 campaigns less this season than last. Brands such as Chanel, Dior and Louis Vuitton, which she has fronted in the past, are all using younger models or well-known actresses. Kate was the face of 18 brands last year, which

are down to 11 this year. The Daily Mail has uncovered that three are her own-label, such as TopShop and her new fragrance that launched this month. She entered last year's autumn season with a record 18 major contracts, earning her tens of millions of pounds.

Last October's Vogue carried six campaigns fronted by Moss from the world’s most luxurious brands, yet next month's edition features none, even by those brands that still employ her. For example, Burberry uses model Agyness Deyn, 20, and Louis Vuitton's face is actress Scarlett Johansson.

Experts believe 33-year-old Moss is not the force she was, but is far from finished. Her range with TopShop has seen massive profits and was the fastest selling collection to date. Francesca Newland, deputy editor of Campaign magazine, told the Mail: "I see her slightly waning now - but from a very great height. She is still going to be everywhere."

A senior industry source said:” You could say she's past her peak but her peak is not determined by her, it's determined by her ability to sell clothes.