Denim Project launches Kickstarter campaign

Danish denim label, Denim Project, which produces garments made from 98 percent denim waste, has launched a Kickstarter campaign to raise 1,200,000 Danish Krone, around 137,000 pounds, by September 8.

The aim of the denim label is to “create beautiful and elegant fashion apparel from cotton production waste” while helping to save 83,000,000 litres of water, as each pair of jeans, dress or jacket created by Denim Project will save approximately 11,000 litres of water.

The high Kickstarter target is needed to buy machinery, source waste fabric and convert it into fibre to be later converted into the Denim Project collection, which will be made using 98 percent waste fabric that will be collected, shredded and then re-spun with 2 percent stretch to create the pieces.

“The label Denim Project, is a detailed basic denim label, with clean danish design inspiration from the past, with fits of the present and with a dream of influencing the future,” states the brand on its Kickstarter page. “We aim to dress up people, save water for the sake of the future while never compromising good style and fashion addictions.”

The debut collection features both men’s and women’s styles including slim, straight, and high-waisted jeans, a denim skirt, a 70s inspired denim dress, and a number of jackets.

Backers can choose a number of rewards including prints featuring slogans such as ‘going nowhere, fast?’ and ‘Why be a sheep…when you can be a horse or an elephant…’, as well as having first access to the debut collection, which will be customised with a yellow dot logo to show it came through Kickstarter.

The Denim Project will only be funded if the full amount is received by September 8, with all denim orders placed expected to be shipped out in February 2017.

Images: Denim Project