How are fashion brands using technology to innovate, which brands are working outside the box and how can labels take the next step into the future, are just a few of the questions asked by TrueStart, the retail and consumer innovation hub supported by sector specialist investor True Capital and Land Securities.

During the R:evolution 2.0 conference, JC Oliver, Global Head of Innovation, Microsoft shares his thoughts and opinions on the future of fashion and innovation as well as tips as how fashion brands can be innovative. "Innovation is nothing unless it is applied. If you do not apply innovation, it just remains a very expensive hobby if you are not rich."

TrueStart, in partnership with Land Securities, helps support innovation in the retail and consumer sectors, with the aim of taking the most cutting-edge technology into the retail sector. Housing up to 20 new businesses a year in Victoria, London, the innovation hub brings together entrepreneurs, retailers and creatives to develop and test the latest retail ideas.

Stay tuned for the next episode in the series 'Engaging your customer: The power of content marketing" appearing June 3.


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