Diamonds Forever

Golf may not be the hippest sport but the clothes certainly are good. With the opening of the new Pringle of Scotland shop on Sloane Street, Fair Isle Diamonds are now as sure a success as Tiger Woods.

Complementing their traditional collection is the funky new Grey Label range for boys and girls, as worn by Sophie Dahl in the new ad campaign. The pink and black diamond cashmere cardigan costs GBP 280.

Pringle of Scotland, 141 Sloane Street, London SW3, tel: 00 7881 3060