Dior Goes Higher
By FashionUnited
loading...
LVMH-owned Parfums Christian Dior is to capture a new market with its Higher fragrance. Launched in the UK this September, Higher energy is the new men's fragrance, created for a younger consumer.
A young, urban image will be communicated through a major advertising campaign including press and tv spots, posters and sampling.
The company hopes Higher energy will reach the top 10 worldwide.