Dittos relaunch

On the catwalk we saw that seventies shapes and denim designs are taking over. Which makes it the perfect timing to relaunch Southern Californian label Dittos. The iconic 70s brand had the legendary fit that was the ‘perfect jean’ of its time, from painted-on to the high-waisted silhouette.

Danielle Clarke, the founder and designer behind the low-riding Frankie B jeans is going back in time and decided to revive the high-waisters. On the collection Clarke comments: “My first love affair with jeans started in the early 80’s when I found a brand called Dittos. I was obsessed! I thought I was the hottest thing going when I wore those jeans, so I slept in them.”

Dittos evolved and re-launched for Spring/Summer 2007 into a collection featuring the same fit in faded candy colours. The collection meets today’s modern taste with vintage snug T-shirts.