Dolce & Gabbana tv ad features Matthew McConaughey

Sex sells. Especially where it concerns Dolce & Gabbana, who's advertisements and statement corset dresses leave little to the imagination. The Italian duo chose Matthew McConaughey to be the face - and body - of its new television frangrance ad. Of course where Mcconaughey is concerned, it's all about displaying his perfect set of abs and for their latest celebrity endorsed product the Hollywood actor is filmed in his signature look: topless.

The actor sets paparazzi flashbulbs alight as he removes his suit jacket and shirt, revealing perfectly toned abs, in his hotel room after returning after a night out, so the scenario goes.

The new ad mimicks McConaughey's real life, where paparazzi lie in wait for the 'Sahara' star to catch shots of him without a shirt.