Doo.Ri - hot young designer

Doo.Ri is a name that looks primed to become a whole lot more familiar to British fashion fans, as designer Doo.Ri Chung brings her much talked about womenswear line across the pond to Harvey Nichols. Back in New York, she's quite the golden girl with the papers and glossies that count championing her design talents.

As with so many of America's favourite designers, her skills were honed at the legendary fashion hothouse, Parson's School of Design. After that she sharpened them further at Geoffrey Beene, another American fashion legend if ever there was one. The collection you'll find at the London store is a beautifully subtle and sensual meld of masculine and feminine shapes, and fluid and harder fabrics. The palette of fleshy neutrals was inspired by the moody and often hazy images of fashion photographer Deborah Turbeville, now regarded as iconic. The individual pieces are feminine (there are loose jersey tops, elegantly draping dresses and ruffle-front coats) but there's a structured, more masculine undertone running throughout the collection. Fitted but wide-in-the-leg pants exemplify this. This is not trumpet-blowing fashion, but something more ethereal for women who like to keep their statements subtle. It's a sentiment that will no doubt prove as popular on this side of the Atlantic as it has on the other.