- Vivian Hendriksz |
Dsquared2 have teamed up with anti-cyberbullying movement "Be Cool Be Nice" and created a capsule collection to raise awareness for the cause.
The collection consists of t-shirts, denim, sweatshirts as well as accessories which bear the name of the movement "Be Cool Be Nice." The garments and accessories were designed to share the message of strength, positive and confidence, while advocating feelings of goodwill both online and offline.
"Online bullying is a powerful and scary issue that can have a lasting, negative impact on young people’s lives," said Dean Caten to WWD. "We were bullied as kids and we understand how destructive it is," added Dan Caten. Both founders and creative directors at Dsquared2 were keen to join the cause as "it’s important to give kids and teenagers who are forming their personalities space to discover themselves without judgment, criticism, and hate."
A part of the proceeds from the sale of the capsule collection is set to go towards the foundation to help halt online bullying among young adults and children. The Dqsquard2 x Be Cool Be Nice collection is set to launch in selected flagship stores and specialty stores around the globe towards the end of November.