British luxury brand Dunhill, part of the Richemont Group, has signed an exclusive licensing deal with global eyewear manufacturer and distributor De Rigo, for the design, production and worldwide distribution of its first ever eyewear collection.
The launch of the first Dunhill eyewear collection by De Rigo Vision is scheduled for the beginning of 2016, and will feature both branded optical and sunglasses, which will be available at exclusive opticians and department stores worldwide, as well as in Dunhill boutiques.
Michele Aracri, managing director of De Rigo Vision S.p.A., said: “We are very pleased to begin this new and exciting partnership with such a prestigious brand as Dunhill, which is synonymous with elegance and luxury. We will use De Rigo’s expertise to develop an eyewear collection reflecting.”
Fabrizio Cardinali, CEO of Dunhill added: ”We are very pleased to announce our partnership with De Rigo, who with their understanding of our business in terms of aesthetics, impeccable quality and innovation, perfectly combines the values of our two companies.”
De Rigo is a leading eyewear manufacturer and currently has licenses for Blumarine, Carolina Herrera, Chopard, Escada, Furla, Lanvin, Loewe, Nina Ricci, Tous, Trussardi, and Zadig&Voltaire.