Dutch Cosmetics Co Rituals Debuts In UK
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Rituals, the Dutch cosmetics and homewares retailer, is to expand into the UK with an initial five store opening, after which it plans to open an ambitious 30 stores in a year roll-out plan.
The company, owned by Dutch entrepreneur Raymond Cloosterman, has a strong international presence, with shops and department store concessions in countries including Holland, Germany and Belgium. The retailer claims to be the first to 'combine home and body cosmetics' with a product offer grouped around domestic routines such as washing up, cleaning your teeth and drinking tea.
The 175-strong rituals branded offer ranges from skincare products to teas, toothpaste and dishwasher tablets.
Martin Bloom, managing director of consultancy Insight Retail, is co-ordinating the project. A partner is being sought to take the franchise-based expansion model forward.
Bloom told Retail Week that Rituals is a "total wellness concept", pitched in quality and price between Body Shop and Molton Brown.