Dutch pop-up store at LFW

This season the top notch of Dutch design will pay London a visit during its most fashionable week. Taking place from 22nd-24th February, the Dutch Embassy will host a NL/Dutch pop-up space featuring the collections of Bas Kosters, Conny Groenewegen, End by Eva and Delia, Iris van Herpen, Mada van Gaans en Non by Kim.

The pop-up space showcases a wide spectrum of Dutch budding design talent ranging from art to architecture and fashion to design. Hosted by the Dutch Fashion Foundation in collaboration with UK based organizations, the initiative is supported by the cultural department of the embassy of the Netherlands.

On the pop-up store Angelique Westerhof, Director of the Dutch Fashion Foundation, commented: "The United Kingdom is an important market for the Dutch designers. This is a great opportunity to explore the market and to build a network with press, agents, buyers and manufacturers. Therefore we encourage the mission of the Dutch embassy in the United Kingdom to support the Dutch fashion designers.”

The Dutch Fashion Foundation aims to support Dutch designers to establish themselves on an international market. Open from 12noon to 6pm, the NL/Dutch pop-up space offers a Dutch design platform and central contact point for media and buyers.

Image: Living Too Hard by Bas Kosters (Peter Stigter)