Easter and ash slow London sales growth

Retail sales in central London in April were 3.6% higher on a like-for-like basis than a year ago, when sales had risen 5.1%, boosted then by Easter falling in April 2009 but March 2008. The April trading period included only Easter Sunday and Monday this year, but all of Easter in 2009.

Retail footfall in April fell below its year-earlier level, hit by Easter timing and the volcanic ash cloud which prevented tourists from getting to the capital.

Sterling's weakness continued to attract overseas visitors, especially from western Europe, China and the Middle East. Chinese visitors in particular were much more numerous than a year ago.

The earlier Easter slowed food sales as most of the Easter buying fell in March this year. Non-food was similarly affected. Pre-election uncertainty and consumer caution dampened discretionary purchases.