Edwin Jeans triggers Tiger

Exclusively available at the Onitsuka Tiger London flagship store is the new collaboration with Edwin Jeans. The two brands have launched five more original styles in a denim collection. The styles are an addition to the Onitsuka Tiger trainer and apparel ranges. Edwin, formally known as KK TSUNEMI has proven its commitment to quality, style and originality once more, as it is not the first time these two labels are joining forces. The company born in 60s, started with importing used jeans from abroad and sell them on the Japanese market. Established in 1949, Onitsuka Tiger is the forerunner of ASICS and began with a commitment to promoting youth health, and the brand is known for fussing Japanese heritage with contemporary design.

The latest Onitsuka Tiger x Edwin jeans collection is made up of men’s and women’s styles based on the 1997 Edwin ‘WIN’ model and the Edwin ‘New Vintage’ range which was developed in the 1990s. Male and female cut jeans in dark and light used indigos are the bases for the new styles, which are new, take on the ‘WIN’ model. Men’s styles in bleached blue and raw indigo are particular features of this ‘New Vintage’ collection.

The Onitsuka Tiger x Edwin jeans collection are available from the Onitsuka Tiger London flagship store, and prices range from £84.99 to £95.99.

Image: Onitsuka Tiger x Edwin