Edwin to Launch in UK

Cult Japanese denim brand Edwin is launching across the UK for spring 04. The label, which has been sold exclusively by Selfridges for three seasons, is looking for forty top end streetwear stockists.

"We're coming in at a price level that will sit comfortably alongside the likes of Evisu," said UK sales agent Simone Ricciardi. "It's important for us to get a good balance between independents and the department stores like Selfridges," she added.

The collection is divided into two ranges with the high end premium range priced at wholesale from GBP40 to 80 and its basic range, available for short order, priced from GBP 25 to 67.