Ellesse has announced a three-year partnership with global streetwear brand Patta to “shake up tennis culture” starting with a community-based tennis tournament.
‘City Slam’ will take place on July 18 to promote accessibility and inclusivity in tennis and showcase home-grown talent from a diverse array of social backgrounds and inner-city areas.
The tournament will be coordinated by the charity Performance Plus Sport, which works to create sporting opportunities for young people to build self-belief and develop life skills.
Simon Breckon, Ellesse brand director, said in a statement: “We want everyone to be able to enjoy tennis as a sport, regardless of their socioeconomic background, and we’re committed to creating accessibility to tennis through funding programmes such as this one with Performance Plus Sport.”
The winning players will be awarded a one-year scholarship for individual training programmes funded by Ellesse and Patta, as well as tennis equipment and kit.
Timothy Sabajo, founder of Patta, added: “Working in partnership with Ellesse and Performance Plus Sport is an opportunity for Patta to join a revolution in changing the perception of tennis and making it more accessible for everyone. We’re excited to be partnering with ellesse on something that is so close to our hearts.”
Image: courtesy of Ellesse