Elleuk.com launch iPhone application

UK's Elle online introduces its firs iPhone application offering complimentary access to its Horoscope content. Users are able to receive on-the-go daily, monthly and yearly astrological updates straight to their phone. Elle’s resident astrologers The Saturn Sisters provide the application, which receive 380,000 monthly horoscopes read on Elle online.

Marcy Richardson, Digital Brand Manager of elleuk.com said: “While fashion and beauty is elleuk.com’s core content, our premium horoscope channel is extremely popular and has established a cult online following. We’re delighted to be able to engage with our readers in an exciting new way by offering them an insight into their star sign at any time they choose from their iPhone. The application will also enable iPhone customers to email horoscopes to their friends if they see something that is particularly timely!”

Hachette Filipacchi UK, a subsidiary of Lagardère Active, publishes seven leading consumer magazines including Red, Elle, Sugar and soap celebrity titles Inside Soap and All About Soap. Hachette’s Digital Division was established in early 2007 with elleuk.com and Sugarscape.com launched the same year.