energie.it has launched

Clothing label Energie, male brand of the Sixty Group, is making its debut on the web offering the complete AW08 clothing, denim and accessory collections online. Visitors of the site are offered exclusive designed pieces including fifteen denim models only available from the virtual flagship store. OThe one-off denim products have never been produced before and are developed by the Energie Washing Research Dept. Each one of the fifteen denims will feature the signature of the Sixty Group’s Creative Director, Wichy Hassan, to certify the product’s originality and absolute singularity.

“After the Miss Sixty experience, we are proud to give new energy to the web, by officially opening our first all-male virtual flagship store. Being online today means opening a window on the world and knocking down any type of frontier”, says Wichy Hassan, co-founder and Creative Director of the Sixty Group. The Energie website is powered by Italian internet mail order retailer YOOX.