estethica at LFW

London Fashion Week’s fashion fair The Exhibition will host its fifth season of estethica. The first and British platform devoted to promoting the best in eco-sustainable fashion is sponsored by Monsoon for the third season. estethica established its reputation for raising awareness and promoting the concept of ethically-minded fashion within the industry and the public, showcasing both long-established ‘green’ brands alongside emerging designers who are concerned with sustainability.

 

The eco-sustainable initiative celebrates designers who choose to work with either recycled materials, organic and sustainable fibres, or who adhere to being fair trade, by producing their work in a safe and social environment. estethica is offers a network of like-minded labels to come together during London Fashion Week. Its sponsor, the organically grown brand Monsoon, is a founder member of the Ethical Trading Initiative and the importance of fair-trade and ethical fashion has been integral to its business heritage.

This season sees fourteen new labels joining the estethica exhibition including Elena Garcia, whose couture designs are made from a mixture of organic and recycled materials, and Revamp, a charity led project that creates original one off pieces by putting together a co-operative of young designers with stock from and in collaboration with Cancer Research UK.

Co-curated by Orsola de Castro, founder of green label From Somewhere, Filippo Ricci and The British Fashion Council, Orsola said: “This year the estethica vetting has been the most exciting so far, new emerging labels are showing us that the message has finally hit the mainstream: edgy design and eco passion really can go hand in hand.” The estethica guide, published by The Ecologist will be a guide to September 2008’s exhibitors, to be distributed at London Fashion Week’s Exhibition.

Image: Monsoon