Ethical Pure launches at Pure London

Showcasing stylish clothing, footwear and accessory collections, fashion trade fair Pure London will launch an ethical section called Ethical Pure, sponsored by Made. Ethical Pure will feature dedicated sections on the upper level for accessories and footwear, and ready-to-wear labels will be located on the ground floor.

Ethical Pure's sponsor Made, will bring collections designed by Pippa Small and Natalie Dissel and have collaborations with celebrities by the likes of it-girls Alexa Chung and Peaches Geldof. Since its launch in 2004, Made has benefited many disadvantaged communities across East Africa.

Ethical seminars will take place on the seminar lounge throughout the three days of Ethical Pure. These will be free and led by the Ethical Fashion Forum a network focusing upon social and environmental sustainability in the fashion industry.