Etxeberria steps into the Hunger Games Arena
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The Hunger Games film franchise has proven to not only be a hit on screen, but off screen on the streets as well as its costume designs have inspired both clothing and accessories collections.
In order to maintain the film's franchise high expectations to deliver on both action and fashion, Spanish menswear designer and International Woolmark Prize IWP Alumnus, Roberto Etxeberria was asked to apply his unique vision to the Hunger Games - The Mockingjay Part 2.
50 of Etxeberria designs, taken from his autumn/winter 2013-14 collection, were used for the final instalment of the film franchise. His outwear items, made from wool, fur and leather as well as footwear and trousers captured the film wardrobe directors imagination and were used to dress residents of the fictional city Capital and Woody Harrelson, who plays Haymitch Abernathy, the drunken guide to Jennifer Lawrence's Katniss Everdeen in the series.
The Hunger Games film franchise ups its fashion credits with designs from Etxeberria
"The directors of costume design have managed to position current fashion trends within the film saga by featuring clothes from some of the best designers in the world and ensured that everything fits perfectly and sits on the same wavelength," said Etxeberria in an interview with Efe, adding that he is "proud" they included his collection.
The addition of Etxeberria's designs into the film's narrative, which sit alongside garments from Yamamoto and Gautier, conveys the ever important role the fashion industry playing in films, with each costume for each character reflective of both the film's era, social and cultural status.
Surprisingly, Etxeberria had not seen any of the films until his designs were commissioned for the final instalment, but he quickly caught up with the craze. "I watched film after film and of course I will go watch the last one, in which I'll be able to see my designs," he added. The Spanish designer sees Katniss as quite the feisty protagonist, who is "a strong women, determined and courageous," one who fits his brands values "perfectly."
"The whole team is very proud and excited about the collaboration, as it's a great responsibility to be part of an international product of this calibre," Etxeberria concluded. His brand, which is currently sold in two stores in New York, Baltimore and Portland as well as stores throught Spain hopes that the film collaboration will help boost his brand's international presence, which is one of his goals for the next coming years.