Evisu Goes Conceptual

Trendsetting denim brand Evisu is joining forces with Italian laundry Martelli in a new conceptual jeans collection. The 20 piece European range, called Triple E, was presented yesterday at Pitti, Florence, and saw dyed garments, washed, treated and finished by Martelli. Retail prices will be GBP 150 to 200 for jeans and GBP 70 for T-shirts.