Evisu to open Savile Row shop

The hip denim label Evisu will be opening a boutique on 9 Savile Row on 15 September. The Japanese brand is planning to offer bespoke tailoring in its new boutique. Evisu's founder and tailor/designer Hidehiko Yamane, a trained tailor who has always been obsessed by denim, launched the brand in 1991.

For his new Savile Row boutique he plans to start offering customers a full bespoke service, working with Airey and Wheeler, the label that has been supplying to the Foreign Office, Civil Service and the Military since it 1883. Airey and Wheeler are the previous occupants of the space now used by Evisu, so the connection is quite logical. The boutique will, however, also offer the full Evisu range, including rare items from Japan .