Fabletics announces first-ever collaboration

Fabletics, the activewear brand co-founded by actress Kate Hudson, has announced its first-ever collaboration with singer Demi Lovato, which will support its ongoing partnership with the United Nations Foundation’s Girl Up campaign.

The limited-edition Demi Lovato for Fabletics collection is inspired by “their shared commitment to inclusion, female empowerment and body positivity” and will feature standout pieces that reflect her mission and music, according to the press release.

The collection will reflect Lovato’s “authentic voice of female empowerment” with an assortment of tops and leggings, launching in May, followed by a full performance collection in August 2017 ranging from bras and leggings to layering pieces including tops and jackets.

"When we first met, I remember being so impressed by how intelligent, accomplished and confident Demi was, even at such a young age. I loved her spirit, her honesty and how she was open to showing vulnerability, because that shows so much strength. She naturally came to mind as I was thinking about creating our first collaboration for Fabletics,” said Kate Hudson. “Demi embodies so many elements of the Fabletics brand in such a unique way; she's a definitive voice for female empowerment and body positivity – especially for the younger generation – which is something we believe in very strongly at Fabletics.”

Commenting on the collaboration, Lovato added: "When I was approached by Kate to do a collaboration for Fabletics, I couldn't have been more excited. I am thrilled to lend my voice to such a powerful brand and organisation, both of which represent many of the values I stand for – particularly the importance of empowering girls.

“Being involved in the creative design process while being able to have a daily impact on young girls' lives around the world is so rewarding to me, making this initiative very dear to my heart.”

The Demi Lovato for Fabletics capsule collection will be sold across 8 countries including the UK and US, as well as at the brand’s 21 US retail stores and online. The initial collection launches in May, followed by the full performance collection in August.

Image: courtesy of Fabletics

 

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