The worldwide demand for fairtrade cotton has doubled over the passed year according to the annual report Fairtrade Labeling Organisations International (FLO). All over the world consumers spent over 2.3 billion euros on Fairtrade certified products in 2007. This represents a 47% increase on the previous year and means that over 1.5 million producers and workers in 58 developing countries now benefit from Fairtrade sales.
The Fairtrade Certification stands for certified producers and for consumer in countries where Fairtrade still does not have a strong presence. But despite growing by an average of 40% per year over the last six years, there is a need for further growth. An estimated 20% of the total production of Fairtrade certified producers is sold under Fairtrade terms.