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Fake Shoppers

By FashionUnited

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Around one-third of consumers admit they would knowingly buy a fake product if it was inexpensive enough, according to a new survey.While two-thirds say they are against counterfeiting, authorities say there remains a percentage who fail to be convinced. Counterfeiting is estimated to cost trademark owners around GBP 9 billion a year.

Trading standards officials admit they are struggling to cope with the amount of fake goods flooding Britain, ranging from clothing and jewellery to perfume and computer software.Convincing consumers that it is wrong to buy a counterfeit is vital in combating the crime. It remains enticing for many, on trips abroad to the Far East or even Italy, to return with this season's identical Burberry or Louis Vuitton handbag.

In the Mori survey of 2,000 people, 66 per cent said they were against any form of counterfeiting but a third would knowingly buy a fake item if the price and quality was right. A further 29 per cent stated they saw no harm in fake goods as long as it did not put them at risk.

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