Fall/Winter 2023 Design Inspiration: Athletic wear

When Run DMC rapped about 'My Adidas' in 1986, the intersection between athletic wear, fashion and music reached its zenith and has not abated since. In the 1990s Laura Whitcomb was the first designer to collaborate with the Adidas brand, creating a stretch jersey v-neck dress worn by Madonna, Mariah Carey and Tyra Banks among others. Alessandro Michele recreated the dress for Gucci's FW22 Collection. Around the same time, Jean Paul Gaultier designed a diffusion line called Gaultier Junior inspired by sports. Of course, more recently, Stella McCartney has designed many collaborative lines with Adidas. The FW22 runways were filled with sporty references, from soccer and rugby football to fencing and field & track. Here are ten designers who used sports references to provide design inspiration for FW23.