Farlow with Nilorn

Country outfitter, Farlow of Pall Mall has chosen branding and label expert Nilorn UK to supply its brand accessories. The company is asked to design distinctive fly boxes and woven labels.

Established in 1840, Farlow is a leading supplier of fly-fishing and shooting equipment, contemporary performance clothing, and luxury lifestyle apparel and accessories. Based in Keighley, West Yorkshire Nilorn UK is part of the Nilorn Worldwide group. Its global presence and logistic system ensures that labels can be delivered anywhere in the world within 48 hours.

Tim Woods, sales director at Nilorn said: "The fly boxes are a relatively new addition to the Farlow product portfolio, but it was important we got the look and branding just right. As with the woven labels, the design and feel is crucial to strengthening the brand and we worked in partnership with Farlow to choose the materials, shapes and colours that would add value to the end product."