Fashion PR blog

Have you ever wondered what goes on behind closed doors at a fashion pr agency? Do images of air-kissing, well-heeled girls speaking in fashion idioms spring to mind? The Devil Wears Prada element applies to many creative industries, however the process of communicating a brand's message to reach out to you - the consumer - is more about ingenuity and hard work than discussing the latest hem line or 'it' bag.

London-based Pressroom Public Relations this week launched a blog, offering a glimpse of what happens behind the doors of a bustling pr agency. The company will be documenting its expansion to Los Angeles, where it is opening its first US office, as well as post the process of how an unknown entity brand makes it into a household name.

Go to www.pressroompr.blogspot.com for your daily pr fix.