FashionFair Brussels growing success

The three-day Womens & Mens Wear fashion fair in Brussels has attracted 7.777 visitors this weekend. Belgian visitors represented 52% of the total but still the sentiment prevailed that the majority of visitors came from The Netherlands. This season WMW presented a new fair, namely ABE (Another Brand Exhibition presenting street- and club wear) that was successful but did not draw more people to the fair than usual. At the fair over 376 labelled presented their new summer collections for 2004. FashionFair Brussels first started in the summer op 1997 with 70 labels present.

Brussels' success is also due to the hospitality of free entrance and the spectacular decoration of the fair floor. Large containers of bright green apples were available everywhere and funky house music jazzed up 4th Avenue with the younger jeans-, street- and sportswear collections.

The return of the eighties dominated the collections at WMW. A-line skirts, bright neon colours, netted shirts, cold-shoulder sweaters etc. They will all be back big time. Even more settled brands put out their own more subdued versions of these clothes that we'll surely see a lot of next summer.