Figleaves.com launches eco department

Online retailer Figleaves is to launch Greenleaves.com, a site dedicated to eco intimate fashion. Products ranging from lingerie, sleepwear and men's underwear are carefully sourced from fashionably sustainable brands such as People Tree, Enamore, Green Knickers and Eco Boudoir. The company on Wednesday announced it was undergoing a green audit, ensuring its practices are as environmentally friendly as possible. Figleaves is taking initiatives to include information on its website informing consumers on energy saving washing and how to recycle lingerie. Figleaves.com is the world's largest online branded intimates retailer, offering lingerie, swimwear, sleepwear and active wear for men and women.

With over 200 brands in stock, ranging from Calvin Klein to Elle Macpherson Intimates, their new eco department is sure to inspire green fashionistas around the world. Brands such as People Tree and Katharine Hamnett have received growing interest in the past year as their ethical production has not gotten in the way of design, as is so often the case. People Tree this season are launching an eco cami and hipster knickers in addition to men's boxers - all in soft, organic cotton and available from Greenleaves.com this Spring.

Let's hope the site picks up other fashionable eco labels, such as C&C California's newly launched sustainable line of stylish tops and dresses. Green is certainly the new black these days, and retailers such as Dorothy Perkins' O range of organic basics and H&M's organic cotton collection have achieved formidable profits and a dedicated customer. Similarly, Marks & Spencer is one of the UK's only high street retailers who has implemented a plan to be operate as green as possible by 2012. For those confused as to the definition of eco cotton and conventional cotton, the difference is the former is grown without the use of pesticides or chemical fertilisers. Conventional cotton represents 10% of world agriculture and uses 25% of the world's pesticides. For Saint Valentine's Day, why not opt for that organic silk cami? Being green does not mean being without style. Visit www.greenleaves.com to find out more. Image: Eco lingerie