Fila: Remember The Time.

Few global sportswear brands can claim the rich Italian heritage that is part of Fila. With its roots dating back to 1911 as a textile manufacturer in Biella, Italy, Fila entered the world of sport in 1973. Today, the Italian design-led company is legendary in its own right and continues to inspire athletes the world over.

From Bjorn Borg and Boris Becker - the sporting icons of Fila's past - to today's chosen heroes, Fila is edging its way to remain seen as an elite Italian sportswear company who is rich in design tradition but also modern in its execution.

It was Fila who brought about the demise of the white-only-tradition on the tennis courts, and introducted the first-ever range of colour-blocked tennis apparel.

This season, Fila is back on track with a much sought after sportwear collection that is making its way into the luxury sports sector. Think urban and elegant, stylish and contemporary. Soon to be seen at a shop near you.