Finery launches first swimwear collection

Contemporary womenswear brand Finery, co-founded by former Asos and Topshop executives Caren Downie, Emma Farrow, and Rachel Morgans Brooks, has launched its first collection of swim and beachwear.

The holiday collection consists of a statement one piece swimsuit, mixed and matched bikini tops and bottoms, shorts and a cover-up dress. Prices range from 15 pounds for bikini bottoms to 55 pounds for the printed one piece swimsuit, and 75 pounds for the dress.

Finery head of design, Emma Farrow said: "Our first holiday collection reflects the collaborative process of developing it. Each of us at Finery brought our all-time favourite swimwear into the studio and expresses why these particular pieces work so well for us. We then incorporated those details into our own range; interchangeable styling, upbeat colours.”

Finery, which celebrated its one-year anniversary earlier this year aims to offer a designer brand aesthetic at high street prices. It’s currently available via its own e-commerce platform, as well as in Selfridges, and in John Lewis. In February, chief executive Nickyl Ranaitha announced that it had achieved sales of 5 million in its first year of trading.

Images: Courtesy of Finery