First HipHop Fashion Magazine
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The first ever exclusively HipHop fashion focused magazine was launched this week. Urbl Magazine focuses on the real HipHop flavour of the streets of the US.
The magazine covers shoes, clothing, accessories, news, rumours and gossip and interviews with hot artists and designers. The first issue includes brands Phat Farm, Baby Phat, Custom Shoes, Phat Farm Shoes, Sean John, Rocawear, Tiret NYC and House of Dereon by Beyonce Knowles, amongst others.
The main distribution of the magazine will take place on the streets through street team promoters and via the magazine's website. A few HipHop stores on both coast are selling the magazine, and plans to expand this type of distribution are in the works.
The first 200 subscribers will be rewarded with a rubber band from T.I. And Atlantic Records. These rubber bands are the same as those worn by TI, Usher, P.Diddy and other celebrities in T.I.'s video "Rubber Band Man". Furthermore, there will be one grand prize winner who will win a digital camera and a white and yellow gold, diamond bezeled bracelet. The latter has a retail value of $1599.99. Ubrl magazine will be released bi-monthly.