Former banker launches dressed-up lounge clothing start-up

Zach Goldstein, banker with JP Morgan, has launched his own online clothing venture, dedicated to dressed-up lounge wear, being a pair of well-fitted, classy sweatpants its debut piece.

Goldstein told ‘Business Insider’ that the idea occurred to him in college, when he was often wearing ill-fitting lounge wear, often associated with sloppy style.

Public Rec, Goldstein’s venture, is a clothing start-up aiming to change that with a dressed-up men's sweatpants, which the company calls the "All Day Every Day Pant."

Public Rec has been founded via Kickstarter and although the fundraising period runs until July 18, it has already surpassed its funding goal of 15,000 dollars.

Goldstein, an investment banker who formerly worked at JP Morgan and a private equity firm in Chicago, said he didn't feel comfortable wearing his lounge clothes outside the house. He quit his job at the private equity firm so he could solve this problem, he sums up in an interview with ‘Business Insider’.

The retail price of the sweatpants is 95 dollars and they are not available in stores as Goldstein plans to keep them available as a direct-to-consumer product for now and, ultimately, "try to open [his] own store down the line."

"All Day Every Day Pant” is aimed at a "30- to 35-year-old educated guy," according to Goldstein. "He’s athletic or he’s into sports ... He’s probably a guy that maybe lives an urban life but would like to be more outdoorsy."

But mostly, he's "a guy who cares somewhat about how he looks and wants to be comfortable, but still wants to look nice when he leaves the house," Goldstein said, pointing out that what makes these sweatpants particularly unique is its sizing: they are available by waist size and length for an optimal fit.