Former Birchbox director launches new brand partnership consultancy

Former Birchbox.co.uk brand director Antony Hawman has launched a new brand partnership consultancy, which aims to service brands omni-channel needs.

The new consultancy, named ThePartnershipAtelier, is set to offer brands a unique approach to building their businesses through 360 brand planning, strategic brand partnerships, events and experiential activity, as well as commercial and advertising-led partnerships.

Hawman brings with him over 13 years of experience, working across a number of creative industries including fashion, beauty and B2B publishing. Prior to joining Birchbox in 2013, he was brand partnership director at online fashion retailer My-Wardrobe.com.

"I’m very passionate about building relationships and creating brand connections to develop creative, yet strategic partnerships," commented Hawman on the launch. "In today’s world we have to sweat our budgets, so I like nothing more than to use every possible marketing channel to drive as much return on investment as possible. In turn, maximizing brand awareness and positively impacting the bottom-line."

ThePartnershipAtelier is based in East London and aims to offer a modern approach for targeting both the UK and global consumer through targeted partnership marketing.