Former Ted Baker designer launches new label

Jodie Fleischmann, who worked within the Ted Baker womenswear design team for two years, has launched her own womenswear fashion brand, Tori Michaels London.

Launching as a concession within Topshop’s Oxford Circus flagship and online at torimichaels.co.uk, the debut collection consists of 20, elegant styles designed to suit the “sophisticated urban woman,” with prices ranging from 50 to 185 pounds.

Ranging from dresses to top and short combinations, as well as capes and coats, Fleischmann’s fashion line is aimed at women who have outgrown other high street brands and are looking for their “next fashion label to commit to,” while looking for signature pieces that, “exude quality, style and attention to detail at an attractive price point”.

Fleischmann, a London College of Fashion graduate, states that she always envisioned having her own fashion label, and the debut autumn/winter 2015 collection is the “culmination of years of hard work”.

Key highlights include the cape coat, the jumpsuit with an open back, and ‘the one and only gown’ that comes in nude and black and features a sexy statement back.