FRANCAL in Sao Paulo from July 10 to 13, 2007

The Number One Shoe Event in Latin America!

Magical moods radiating from Latin America's No. One Shoe Show. FRANCAL means passionate, viril, sensual - and it opens the new season spring/summer 2008 for shoes. Clearly marked by the individual creativity and high quality made of shoes from Brasil. FRANCAL stands for messages of seduction: sexy high heels, feminine flat ballerinas, sportive versions with special appeal or cool modern shoes. Men's attractions are undoubtedly high class hand-made shoes or functional shoes with innovative comfort. Col ourful and rebellious versions: the demands of kid's shoes are perfectly translated in young and modern styles.

FRANCAL starts the new season spring/summer 2008 in Sao Paulo, one of the most inspiring metropolis in the world. Trend gurus are recruiting their new ideas from this vivid city expressing spectacular lifestyle. From finest shopping boulevards and surprising Fashion Malls to exciting architecture strongly influenced by famous Brazilian architect Oscar Niemeyer.

Simple facts speak for themselves: more than 1.000 exhibitors show on a surface of over 70.000 sq. m. gross. The whole world of shoes is being presented in clearly structured halls at the modern fairgrounds at Sao Paulo. Pure inspiration are offering the special areas for TOP Shoe Designers, STYLE BRASIL with surprisingly new designers' styles, the TOP Fashion Pavillon with young innovative rtw-brands. A must to be seen: Accessories by Designers from Brasil! Style worlds are dominating the structures thus enabling buyers to find their special range. Of course, an important role are playing bags. Many of the exhibitors are completing their shoe range by bags. A separate boulevard is showing the bag specialists.

Perfect symbiosis offers the special suppliers' sector at FRANCAL : 45 companies are offering latest developments in machines & components.

FRANCAL , founded in 1969 by shoe manufacturers in the city of Franca, important shoe cluster of the State of Sao Paulo, they have developed this shoe show to the most important in Latin America. 70.000 visitors are expected from all nations in Latin America, but also from Europe, North America and Australia/New Zealand. Service at its best: easy travelling arrangement inclusive hotel accommodation, shuttle bus from hotel to fairgrounds, fully equipped business center and translation service belong to the programme offered to trade visitors.

'Worldwide Brasil's footwear industry ranks among the biggest exporters. It is remarkable that Brazilian shoes stand for difference, uniqueness, quality and above all for creativity. Concentrated and competent: the design world for shoes in Brasil shows at FRANCAL !' so Mr. Abdala Jamil Abdala, the President of FRANCAL. Together with ABICALCADOS, the Brazilian Footwear Association, they are building the force for exportation and promotion of shoes to all continents in the world.

FRANCAL cannot be missed by retailers who are looking for something special and unique and even if the latest style from Havaianas who have conquered the world and being copied not only in Asia. FRANCAL - Latin America's No. One Shoe Show from July 10 to 13, 2007