Frank Wright re-brands

Exploring the archives of Frank Wright, the design team of the footwear label created a new identity for its men's range. The new collection is inspired by Frank Wright's rich cavalry heritage and features a corporate colour palette combining pewter with zesty orange. Subtle military references are made by Frank Wright's new signature icon, a button logo with the inception date of 1885, and by incorporating decorative military inspired finishes. The theme is also translated into the new point of sale material.

Founded in 1885, Frank Wright originally made peg sole boots for the British Armed Forces, then later developed more fashionable products, supplying the cavalry officers at Chelsea barracks. The label was part of the fashionable Carnaby Street scene in London in the 1960s.

The move to re-brand Frank Wright coincides with the recent appointment of account executive Alasdair Gorrod meeting the increasing demands made by consumers for high quality fashionable men's footwear.

Gorrod comments: "The new collection is the start of an exciting time for Frank Wright, the history of the brand combined with the team's extensive product knowledge will lead us in a new direction and reinforce our position within the market".

With new styles such as chukka boots and quirky leather plimsolls, Frank Wright is moving away from its previously more tradition styling. The new collection aims to target a younger sector of the casual footwear market. For the future, the footwear brand is looking to offer exciting new footwear mixing casual and smart looks.

Image: Frank Wright