Fresh start denim directory

With the New Year, most of us want to loose those Holiday pounds as soon as possible. Denim e-tailer ilovejeans.com and Kellogg's will now provide a helping hand. The two teamed up to give expert knowledge from ilovejeans.com in finding the perfect fitting jeans to suit their new slimmer shape.

Until the end of January 2009, customers taking part in the Slimmer Jeans Challenge will be entitled to an exclusive £20 discount on any premium jeans available at ilovejeans.com. The new interactive Kellogg's Shape Mate is packed with useful information for dieters, linking through to the ilovejeans.com website and a measuring guide to helping people shop for their shape.

In celebration of the exclusive partnership, ilovejeans.com will also be treating one competition winner to a one-to-one private jeans consultation and a pair of their preferred premium jeans.

ilovejeans.com has recently re-launched its website with new easy shoppers functions designed. The denim destination offers high end, cutting edge denim fashions for women of all shapes and sizes, such as MiH, Hudson, Del Forte and William Rast. Beyond its own online boutique, consumers can also buy premium brands as stocked by affiliates such as net-a-porter.com.

Image: ilovejeans.com