From Russia with love

There was a strong demand for Russian retail during the 13th edition of Collection Première Moscow. Over 1,000 brands from 26 countries present their 2010 Spring/Summer collections. Russia seems to be among the countries that look forward to a bright future based on the economic forecasts.

Russia experts agree: Anyone wishing to benefit from tomorrow's economic upswing should lay the fundamentals for his business today. With their first participation at the 13th CPM – Collection Première Moscow, the German premium label Marc Cain delivers a clear statement to the Russian market: 'Marc Cain is betting on markets with potential," explains Distribution Director Norbert Lock. "While we do already have numerous customers in Russia, it is a good time to expand our customer base. We are swimming against the current. Russia remains an important market and CPM is an ideal platform for presenting our label and reaching out to new customers from across the country."

The next CPM is taking place from 6-9th September 2009 at the Expocentre Fairgrounds in Moscow. The Eastern Europe's international fashion trade fair offers visitors an overview of the current trends for the next season in the areas of womenswear, menswear and kids fashion, lingerie, leather and fur garments, bridal and evening fashion, young fashion, casualwear and accessories.

For this reason, CPM organiser Igedo Company, in cooperation with the Russian retailers' association A.P.R.I.M., has intensified the programme of the Russian Fashion Retail Forum. In roughly 20 seminars and workshops, Russian and international industry experts will share information on current topics from the fashion world. Participation in the Russian Fashion Retail Forum is free for all CPM visitors, making it a true added benefit for every buyer. The supporting programme is completed by a variety of different fashion shows that show the trends for Spring/Summer 2010.

"Russia continues to suffer under the consequences of the economic crisis, yet remains a country with enormous potential. In the coming year alone the Russian economy could grow again by around 3.7 percent according to OECD statements," CPM Project Manager Christian Kasch explains. "But only people who have stood by the side of their Russian business partners through the hard times will have real long-term chances in Russia. Only those who have won the trust of their customers will be able to establish and expand upon business relationships in this market, which remains extremely promising. Thus we are pleased that CPM is able to prove its leading position in Eastern Europe in these times," Kasch concluded.

Newcomers at CPM in September include labels such as Azzaro, Brunella & Anna Moura, Dino Casagrande, Elisa Fanti, Flamenco, Les temps des cerises, Marc Cain, Nathalie Serge, Paz Torras, and Versace Immagine. Other internationally renowned brands include Falke, Bugatti, Mac, Lagerfeld, Fuego, Lauren Vidal, Angelo Nardelli, Fontanelli and more.

Image: CPM