FrostFrench in debt

Hot London fashion label FrostFrench has filed accounts with Companies House this week which show that the brand owes nearly £500,000. Meanwhile, its assets amount to a mere £94,000. In comparison, the company's assets in 2003 amounted to £229,550 and it owed £342,000. "They're pretty pitiful figures to be honest," a business commentator told the Evening Standard. "The company is basically worth nothing in asset terms. You could argue that its biggest asset is its name." FrostFrench was founded by actress and former wife of Jude Law, Sadie Frost, and her childhood friend Jemima French in 1999. Thanks to the duo's social standing, the brand quickly became popular with the glamour set, with fashionista's clamouring for a spot at one of their fashion shows.