FrostFrench new formation

British design duo Sadie Frost and Jemima French have announced the formation of a new company. The designers behind the British fashion label FrostFrench have been unhappy with the strategic direction and many of the day-to-day decisions. This happened following an external investment in FrostFrench in 2006, in which they had to relinquish their overall control and influence in the company, and a new management team was installed. Unfortunately the business under the new management did not trade successfully and as such, the existing Frost French company (Frost French Ltd) was last week placed into administration. Working alongside a new private investor, Frost and French have set up a new company, FrostFrench London Retail Ltd.

A spokesperson for FrostFrench comments: "Sadie and Jemima relish the opportunity to be fully hands on again and being able to return to the creative and business helm of a fashion label. Both designers are currently working on their next collection, which will be sold in the Camden Passage, Islington store and via the online boutique, which will be re-launched in August."

FrostFrench launched in 1999 and is well known for its innovative catwalks show and creative designs. In 2004 the label was awarded Best British Designer at Elle Style Awards in 2004. Currently, FrostFrench is expanding its Floozie accessories collection for Debenhams featuring lingerie, hair accessories, shoewear and umbrellas.