Fyodor Golan uses CGI technology for LFW presentation
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Fashion
British designer brand Fyodor Golan aren’t strangers to innovation for their fashion shows, they once produced an interactive skirt made up of Nokia Lumia smartphones, and this season they decided to produce an immersive, 3D presentation over the traditional catwalk format.
Using fashion and film CGI technology, Fyodor Golan showcased their spring/summer 2017 collection on CGI generated avatars that walked on rainbow reflected water, combined with real-life models as they looked to blur the lines between reality and moving, reactive computer avatars.
The idea, according to the press statement for this immersive 3D presentation, was to push the boundaries between “nature and plasticisation”, adding that the CGI avatars wearing computer generated Fyodor Golan designs allows for multiple perspective views in what they call a “visually saturated” representation.
The multimedia presentation was a little trippy, it was the first time I’d been given wireless branded headphones as I entered a fashion show, and I have, to be honest, I wasn’t sure what to think when I entered the darkened room to see just huge screens in it.
While the digital presentation may have been short, it did introduce the futuristic, psychedelic world that the neon, denim, oversized, and ruffle-heavy collection would fit into. Without combining both digital and real-life models, I wouldn’t have believed the brash, neon colours were reality or seen the metallic, holographic-style fabric shimmer.
Fyodor Golan partners with Miximaliste.com
In addition to the digital showcase, Fyodor Golan announced that it was launching a 3D fashion e-commerce platform in collaboration with Miximaliste, an innovative and sustainable pre-order retail business. The concept means that through 3D simulated content, only the products ordered are produced, meaning no prototyping, no physical stock, and no waste.
Miximaliste is offering 10 looks from Fyodor Golan’s spring/summer 2017 collection, including the boxy prism jacket that was seen with the frayed ruffled jeans, the white T-shirt dress seen with the psychedelic geisha ruffle skirt, and the prism zip up dress.
All orders are to be placed before October 10, with delivery expected in November. Prices range from 215 pounds for a white T-shirt dress to 1,580 for the prism zip up dress.
Images: Danielle Wightman-Stone
