Gaastra opens new flagship store in Scandinavia

GAASTRA is steadily expanding its global empire. After quietly entering the Scandinavian market several years ago, the nautical lifestyle brand GAASTRA is now ready to make significant steps with their growth in Scandinavia. On Thursday the 12 th of November, GAASTRA opened a new flagship store in Stockholm in the heart of Scandinavia.

GAASTRA, which is on an international expansion mission, continues to hit the shores of the Nordic region. Over the years, GAASTRA has launched a successful pop-up store in Copenhagen, a brand store in Malmö and has now opened a new flagship store in Stockholm. Located in the new and most prestigious shopping mall in Scandinavia - Mall of Scandinavia – it’s a dream come true.

NAUTICAL HISTORY

The seafaring history, nautical nature of this region and outdoor and sports-orientated character of its inhabitants make the Scandinavian market a great fit. Patric Holmer & Henning Hexeberg of GAASTRA Nordic, Gaastra's Scandinavian distribution partner, are enthusiastic. Henning Hexeberg says. “We are happy with the results and the brand acceptance we have achieved so far and we’ll continue growing at a manageable and natural growth rate”.

Oliver Frielingsdorf, CEO of GAASTRA International Sportswear, says, “The opening of the new Scandinavian flagship store in Stockholm is a new step in our journey to gain more ground in the international market. Scandinavia plays a significant role in this strategy due to the great connection to our shared nautical background.”

87 SQUARE METRES

The choice for Stockholm is no coincidence. This nautical city spread across 14 islands is the cultural, political and economic centre of Sweden and this region alone accounts for over a third of the country’s GDP. The 87 square metre new flagship store is located on the first floor of the Mall of Scandinavia department store next to brands like Gant, G-Star, Tommy Hilfiger and Lexington. Decorated in the recognisable nautical GAASTRA look and feel, the sporty navy blue combined with deep wooden shelves give the store that functional and innovative premium look. “GAASTRA is not only a nautical fashionable lifestyle brand, but a brand with a passion for life,” says Patric Holmer.

CONTINUED GROWTH

GAASTRA continues its path not only in retail, but also in wholesale. With around 50 wholesale points in Denmark, Norway and Sweden, this number is growing by the season. “We want to drive both our Scandinavian wholesale and retail business hard the next 3-5 years and make the business 4-5 times larger than it is today," adds Patric.

ABOUT GAASTRA

GAASTRA is an international nautical lifestyle brand featuring performance and casual collections for men, women and children. Founded in 1897, the brand started as an innovative sailmaker in Sneek and has grown to become a lifestyle brand with international appeal. GAASTRA is a partner of international sailing events like Les Voiles de Saint Barth and sponsor of such professional sailing teams as the Quantum Racing Team and Team Brunel in the Volvo Ocean Race. On the national level, GAASTRA also has a wonderful partnership; the brand is a sponsor of the National Maritime Museum in Amsterdam. GAASTRA is part of the McGregor Fashion Group BV.

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For more info and images, please contact Joke Ploeg – Branding & PR – T: +31 (0)20 5038600 – M: +31 (0)6 10346824 – E: joke.ploeg@gaastra.nl - www.gaastrastore.com - Online PR-Portal: http://gaastra.prezly.com/

Contact details GAASTRA Nordic: Patric Holmer - Mariehallsvagen 37 - 168 65 Bromma - +46 708 191441. Gaastra Stockholm Flagship store: address: Råsta Strandväg 19 A, 169 79 Solna