"Gant 3.0...Get back to what Gant should be"

During Fashion Week, Gant unveiled their third incarnation to the world, with Gant, Gant Rugger, and the new Gant Diamond G. While the brand was "born in America, but raised in Europe", they decided it was time they came home to where they began. What better place and time to announce your homecoming than New York City, the fashion capital of America, during NYFW, one of the biggest events on the fashion calendar. Both Gant's CEO Patrik Nilsson and their Creative Director Christopher Bastin had plenty to say about Gant's relaunch efforts.