Gant global flagship launch

January 2010 will see the launch of Gant’s new London flagship store on Regent Street. It will be the lifestyle brand’s largest concept store in the UK. Each floor will feature different spaces displaying Gant’s collections. Visual merchandising, attention to detail and specialist staff will provide customers the opportunity to take a journey through the store, discovering the various rooms and the Gant experience as a whole.

The ground level will showcase Gant’s menswear mainline collection. Seating areas to relax and have a coffee will also be situated on this floor. The lower ground area will house the Gant Rugger collection, and will play on the brands’ East Coast authenticity. Vintage shirting is hung from the walls and oak features will create a heritage feel. The first floor will feature Gant woman, kids and home. Both mainline and collection ranges for Gant woman will have separate seating spaces and a personal shopping.

The home area will incorporate outfitted bedroom, bath and dining zones, and kids will have a child friendly entertainment area. A website terminal in the store will enable customers to search for product online.