Gant joins forces with Cousteau

Fashion chain Gant is collaborating with Jean-Michel Cousteau on its spring 2007 campaign. Working under the motto "Our commitments reflect our passions", the brand celebrates dedicated people who have made in a difference in the world with their passion and commitment. One of those is Jean-Michel Cousteau, son of the famous underwater researcher Jacques Cousteau. Jean-Michel is the founder and president of the Ocean Futures Society, a non-profit organisation that champions the protection of underwater life. His children Celine and Fabien work together with him. Cousteau's life and work are the inspiration for Gant's spring collection. "I am honoured to be working together with Gant on this project, with which Gant will also support the Ocean Futures Society," says Cousteau. "We share the same passion for water, which naturally plays a big part in our lives."

Gant's chief executive, Arthur Engel is delighted with the collaboration. "The members of the Cousteau family are passionate of discovering and protecting the oceans. Their dedication and admirable work via the Ocean Futures Society represents a conviction and dynamic lifestyle that matches Gant." According to a company spokeswoman, the campaign will feature Cousteau and his children, but the collection will not be greatly affected by the collaboration. Under this motto, Gant previously worked with Robert F. Kennedy Jr. and his Waterkeeper Alliance organisation and with Susan Miller, the contemporary art expert known for supporting young talent.