Gant launches e-shop

Clothing label Gant is launching its e-commerce website gantuk.com in August 2009. The web shop will run in addition to the brand’s corporate site, which at the moment serves as a communication tool of the brand.

The same company behind Reiss and All Saint’s online stores designed the e-shop. Customers who visit the site will be able to view Gant products in 3D to get a good idea of what they are buying. Once an item has been selected, other related products will be offered to further help build an outfit.

Over 300 products will be available online at any one time, and new lines will be added seasonally.