Gap Inc. plans to derive 100 percent of its cotton from more sustainable sources by 2025. This announcement complements existing sustainability commitments from Gap Inc.'s portfolio of brands, which includes a 100 percent sustainable cotton goal for the Gap brand by 2021, Old Navy by 2022 and Banana Republic by 2023.
The Gap Group's commitment to sustainable cotton includes a sourcing partnership with the Better Cotton Initiative, as well as utilizing cotton that is either organic, recycled, verified American or Australian-grown.
“We’re proud to support innovations that protect natural resources and foster cleaner, safer communities for families around the world,” said the company's EVP of global sustainability, Keith White, in a statement. “Sourcing cotton in a way that reduces water use and damage to the climate is about creating a healthy environment for our children and future generations.”